Canada climbs from 5th to 2nd in the Global Sports Nation Index rankings
which measures the success of countries in attracting major sporting events
TORONTO – Canada climbed to 2nd place in the world in the annual Global rankings
Sports Nation Index. Canada's best ranking to date was revealed by a
analysis carried out as part of a partnership between the Global Sports Impact project
(GSI) and Sportcal, the largest sports marketing research company
in the world.
“This is excellent news which once again confirms what all
members of Canada's sports community already know," said Marcel Aubut,
President of the Canadian Olympic Committee. “Canada is an extraordinary place where
different countries can come together to compete in sports. Whether it be
because of our facilities, the safety and security of our environment for
athletes, coaches and visitors, or even passion
extraordinary Canadian fans, who we were able to see again and again,
our country knows how to welcome the whole world, relying on the power of
sports and being the best host there is. »
Canada's rise in the world rankings is also attributed to obtaining
world championships in curling, swimming, figure skating and hockey,
this year, as well as two large-scale sporting events in
2015: the Pan American and Parapan American Games and the Football World Cup
FIFA Women's.
“Canada has acquired a global reputation in the world of sport as a
as an outstanding host of multi-sport and international championships,” said
Olympian Adam van Koeverden (http://olympic.ca/team-canada/adam-van-koeverden),
President of the COC Athletes’ Commission. “Professional teams have
used to playing half of their games at home, in front of their fans.
In the case of Olympians, however, 90% of competitions take place at
the foreigner. Not only does O Canada sound better in front of a Canadian crowd,
but the legacy left by these events also contributes to the development of our
next generation of champions. »
The Global Sports Impact project aims to establish a recognized measurement method
internationally to assess the impact of sporting events
around the world. It allows you to compare events with respect to a whole
standardized indicators. The Global Sports Impact system was developed using a
consultation exercise carried out with a wide range of experts and
academics, and it receives the support of numerous government organizations and
academic establishments.
Each sporting event receives an overall weighted index, established jointly by more
of 200 sports industry experts. In 2012, China, the United Kingdom,
Russia, Italy and Canada finished in the top five respectively
of the world ranking.
