A smooth process. The International Cycling Union has officially announced the extension of its partnership with the timekeeper TissotThe two parties have been collaborating since 1995 and will continue to do so. at least until 2031 since Tissot will be the main partner of the UCI Cycling World Championships that year in Trentino.
« I am delighted that the partnership between our Federation and Tissot, which has lasted for almost 30 years, will continue. a prestigious brand belonging to the world's largest watchmaking groupPresident David Lappartient responded. The UCI and Tissot are both very attached to both tradition and innovationThese two key areas allow them to combine prestige, popularity, and the acquisition of new audiences. Cycling continues to evolve and develop, and we are delighted to be able to count on Tissot to support us in our activities. »
In addition to being associated with major events, Tissot works with the World Cycling Centre in Aigle (Switzerland), to which it provides a state-of-the-art timing system.
